In a career spanning 20 years in Pro Rodeo, 2008 World Champion Tie-Down roper, Stran Smith qualified for the Wrangler National Finals Rodeo 10 times. The fans loved Stran, voting him twice as the Coors Fans’ Favorite at the WNFR. Sponsors recognized this and Smith quickly became a national pitchman for Wrangler, Ariat Boots, and many other western brands. Stran and his wife Jennifer, former Miss Rodeo America and ESPN commentator, were honored to be inducted into the Texas Cowboy Hall of Fame in 2021.

As Stran’s career has blossomed and evolved, so did his opportunity to be a light to many. Stran was instrumental in hosting Elevation Sunday, an inspirational service during the WNFR, for 15 years. Today, Stran is an inspirational speaker nationwide. Due to the response to his monthly article, Down the Line with Stran Smith, Stran has begun recording weekly “Tack Room Talks” where his goal is to use his experience, in and out of the arena, to encourage others. Stran co-authored a leadership book titled A Colonel and a Cowboy, with retired U.S. Army Colonel, Craig Flowers. Together, they will be launching a national podcast under the same name, where they discuss the behaviors of the elite with top leaders across various industries including sports, music, ministry, military, and business.

Stran and his wife, Jennifer, now raise Black Angus cattle on STS Ranch with their three children, Stone, Scout, and Selah. The Smiths partner with Carroll Leather in the apparel and handbag company, STS Ranchwear. They are excited to launch their new brand, 1930 Remnant, through the very first STS Ranchwear Concept Store in Childress, Texas. You can follow their journey at @1930Remnant and @STSRanch on all social media platforms.